Tailor-made intellectual property solutions with an in-house approach©



European IP Attorney
Managing Partner
Andrew Enache

Always in tune with the client requirements, Michael’s practice focuses on trademark prosecution, oppositions and appeals, IP portfolio strategy and settlement negotiation, as well as anti-counterfeiting matters.

Prior to falling in love with IP, Michael worked for five years as a legal adviser for two major banks and has earned an LL.M. in banking law. He is a certified Romanian IP Attorney, since 2006 and also a European Trademark and Design Attorney.

Michael has represented many of the most valuable trademarks in the world and has worked with high-profile multinational and local clients across a wide variety of industries, including healthcare, pharmaceutical, food & drinks, cosmetics, tobacco, media, airline, fashion & luxury goods, film & music, gaming, oil & gas, consumer retail, automotive, banking, social media, IT&C, transport, advertising, hospitality & leisure, universities, sports governing bodies, wine, athletes and performing artists.

Michael has also been involved in training with law enforcement, lecturing in various anti-counterfeiting seminars with the Romanian Police, Border Police and Customs.

From 2010 to 2019 he has been a member of the INTA Anti-counterfeiting and Enforcement Committees. Between 2018 and 2020 he was a member of ECTA’s Geographical Indications Committee.

He is a regular speaker at roundtables, seminars and conferences and a regular contributor of articles on trademarks, anti-counterfeiting and on general IP topics.

Between 2021-2022 Michael has attended the EUIPO Academy in Alicante and has successfully obtained the “Trademark & Design Education Programme for Practitioners Certification”.

Michael enjoys spending time with his family, running, mountain-biking, scuba-diving and playing guitar.

Selected articles, studies and lectures:

  • Industrial Design Protection in the European Union – 2008;
  • INTA Roundtable on synergies and developments in the process of implementing anti-counterfeiting measures in Romania – Moderator 2010;
  • The Metamorphosis of a Trademark – Acquired Distinctiveness – Case Study 2011;
  • The Disclaimer – Redundancy or Necessity? – Case Study 2011;
  • Building an Anti-counterfeiting Case: Turning a Lead into a Defendant – co-author – Presentation INTA Anti-counterfeiting Conference Istanbul 2012;
  • The Key to Successful Trademark Enforcement in China and Africa – Moderator – INTA Anti-counterfeiting Conference Istanbul 2012;
  • INTA Roundtable – Turning the IP pages – Past and Future – Legislative issues in Romania and the European Union – Moderator 2013;
  • Labeling Trademarks – Case Study 2014;
  • The Legal Standing of Historical Trademarks – Residual Goodwill – Case Study – 2018;
  • The History of a Famous Romanian Beer Trademark – 2018.
  • What do you need to know if you want to protect your trademark? – 2020
  • The path of trademarks in creative mediums – From painting to Metaverse – 2023